izze

Excited to see that Boulder-based IZZE just launched in the UK at WholeFoods.  I've been a fan for a while, since one of their founders gave me career advice a few years ago.  I also like the stylish simplicity of their bottles.  Interesting that they seem to have found an inroads with school distribution, which have been kicking soft drinks out of vending machines.

I drew an IZZE bottle in this "word of mouth" cartoon a few years ago, drawing a start contrast between the marketing of IZZE and the big soft drink companies.  Funny that Pepsi later acquired IZZE.

Comments

[Tim Walker]

My kids LOVE Izze in many different flavors. Much better than regular soda to serve at parties, too.

"Funny that Pepsi later acquired IZZE."

It's the same as with Snapple, Odwalla, and others over the years: much of the real innovation & growth in the industry (both in concept and in profits) comes from the little guys. Pepsi, Coke, and Cadbury buy up these outfits like Cisco and IBM buy up promising tech startups -- to keep the profits & good ideas coming.

[Markus Hübner]

This is just great!!