« edible | Main | abraxas »

July 29, 2007

brand identity crisis

070730identity

This cartoon idea came mostly from the play on words in the title.  It just cracked me up to think of someone having a crisis with their brand identity.  Marketers tend to write brand positioning statements as if the brand was the single most important thing in the consumer's life.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2486810/20417520

Listed below are links to weblogs that reference brand identity crisis:

Comments

Well put. I Agree. Fully. Good marketers start conversations. Perhaps more. They start conversations people might actually care about. Resonate with. Find a reason to connect with. Too often marketing speak is just that. Speak. Marketers would do well to listen. Host a conversation and then get out of the way. Consumers tune most of it out, unless it matters. And as you've indicated, most marketing is most interesting to marketers. Not their audience.

Well put. I Agree. Fully. Good marketers start conversations. Perhaps more. They start conversations people might actually care about. Resonate with. Find a reason to connect with. Too often marketing speak is just that. Speak. Marketers would do well to listen. Host a conversation and then get out of the way. Consumers tune most of it out, unless it matters. And as you've indicated, most marketing is most interesting to marketers. Not their audience.

Post a comment

If you have a TypeKey or TypePad account, please Sign In