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« nudity | Main | we are what we do »

July 08, 2007

brand hook-ups

070709hookup

So many brand cross-promotions wind up feeling a bit shallow and opportunistic to me (embarassingly including a few from my past).  Plus, there's always that funny, slightly awkward conversation when two brand managers first feel each other out to do a promotion.  It got me thinking of it all as a kind of singles bar. 

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Comments

Well, I think it is true. Some products like Orange Juice and Toothpaste just don't mix well together. :)

Laughing myself silly here, there's an endless supply of pickup lines and slightly kinky phrasings to choose from.

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